Tomorrow is the time of year where all Australians take stock of the world around them and ponder our nation’s place in the world and our current good fortune (flood crises notwithstanding)…or at least it should be.
Instead we are presented with this jingoistic orgy of Australian flag branded merchandising and nationalistic triumphalism that is so far from the perceived Aussie nature it’s completely unrecognisable.
The final straw for me was, believe it or not, an ad for Woolworths. As well as the gormless front man spruiking the regular rip-offs we could expect to find, he then rattled off a massive list of flag brand items covering the full gamut of useless objects. Seriously, I fully expected to find flag branded condoms and maxi-pads.
Couple this with the now common sight of Aussie flags stuck to car windows, usually in pairs and usually accompanied by a “Fuck off we’re full” bumper sticker, and you really start to wonder.
Why do we suddenly have this heavily Americanised version of flag-based patriotism foisted off on us, accompanied by its handmaiden the triumphal exceptionalism i.e. we’re the best in the world?
Why can’t we go back to the good old days, where Australia Day was just viewed as the first of many public holidays in the year and we treated it with the good natured, apathetic acknowledgement it deserved?
To mind the only good thing about Australia Day at the moment is Sam Kekovich…you know it makes sense.