It’s pretty obvious to everyone by now that the Government’s media strategy (if they actually have one) is not working at all.
From what I can see their strategy seems to be to not ruffle feathers even when provoked…anything to avoid the dreaded “gotcha” moment. Of course this has the effect of the goldfish-brained media trying even harder for the gotcha, ending up in a death spiral of irrelevance and rampant sensationalism. Even though the public are starting to see this media behaviour for what it is and starting a slow burn of resentment towards them, I don’t think this is happening fast enough to turn things around for the Government. I thnik now is the time for them to get proactive and start pushing back harder against the feral media. After all, they are not going to get a fair go no matter what they do, so why not show some spirit that the public will appreciate…no-one has respect for anyone who lies there and takes a kicking when they could fight back.
Here are some of my suggestions:
1. When having press conferences about legislation and policy, refuse to answer any questions not related the subject. How many times have we seen a PC dominated by inane questions about the latest non-troversy with no-one doing there job and asking about the matter of substance.
2. In conjunction with this hold a weekly/twice weekly open slather press conferences where everything is on the table…this way there are specific forums for pertinent information to get out and then a place for the gossip and rumour mongers to have their fun.
3. Don’t accept spurious lines of questioning from journos. If their premise is wrong, tell them and don’t answer. Refer them to places where they can get the correct information. They are used to politicians bowing and scraping and letting them get away with shit in their dread to avoid a gotcha…if they push back the public will appreciate it more.
4. Don’t engage with Abbott or the Opposition in the press. They are not worth the carbon dioxide expelled when talking about them. If the press raised things they have said, comment with “that’s interesting” and then point them towards the correct facts. the less said about them the better. It means Abbott will be driven to do more and more stunts to get attention, showing him to be the clown he really is.
5. Bring some of the Question Time spark into the public arena. On a day to day basis the Government totally pwns the Opposition in Question Time, leaving them to resort to kindergarten style insults and the inevitable censure motion that’s doomed to fail. the public loves a bit of spark far more than the colourless droning that is currently visible.
6. Have your own cameras during interviews. It’s a bit petty I know, but if you have your own record you have a counter to dodgy editing. It also means they can go to town on journos with impunity. If they slice up the footage in a misleading manner, all they do is post the full interview on YouTube or other places and say “here’s what actually happened”. This has the added bonus of tarnishing the media’s reputation even further, hopefully drawing back towards the light.
7. Social media is the future. The Government do a really good job with social media, in particular Twitter. Some of the tweets from the House are downright hilarious, showing more of the personality of the pollies and this can only be a good thing. More of Albo and Ed Husic tweeting their thoughts and observations can only be a big plus, however the straight policy announcements can’t be too dry…they need a bit of flavour.
Well that’s my thoughts. I know it’s only a pipe dream, mainly because I think the Government’s media advisers are stuck in the 20th century and wouldn’t have a clue what the general public think any more, but it’s time for the Government to realise that the media is not their friend and is not a friend of the Australian public. They need to work through or around them to get their message out…the media certainly won’t help them.
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